MEET MAX SANDERS
Strategic Storyteller & Media ManagerI’m Max Sanders, a dynamic media and marketing manager dedicated to strategic storytelling. Whether behind the scenes or in front of the camera, I deliver authentic and engaging content.
My roots in media run deep; both my parents were broadcasters, instilling in me a lifelong appreciation for the industry. This passion led me to pursue a Bachelor of Journalism in Strategic Communication from the Missouri School of Journalism. During my time at Mizzou, I interned at WFAA 8 in Dallas and held positions at KOMU 8 and Mid-Missouri CW as a student, intern, and full-time staff member.
As a producer and host, I’ve explored topics ranging from home improvement to healthcare and showcased the best of the Music City on NewsChannel 5’s “Music City Must.” In addition to my broadcasting work, I’ve led content production and media relations for Maple Street Biscuit Company, part of the Cracker Barrel Old Country Store family.
I take pride in connecting with audiences through genuine storytelling and compelling content. If you’re looking to elevate your business through impactful communication, I’m here to collaborate. Let’s connect and discuss how we can bring your vision to life.
EXPERIENCE
CONTENT MARKETING MANAGER
MAPLE STREET BISCUIT COMPANY
October 2023 – March 2024
Nashville, Tennessee
• Increased Instagram following by 20K users in 90 days, reaching 100K+ followers through engaging content.
• Generated over 1 million paid and earned Instagram video views.
• Led video production and editing for social media and internal communications.
• Negotiated and managed media buys and ad placements, ensuring budget efficiency.
• Crafted press releases and marketing materials, aligning with brand messaging.
• Monitored and optimized social media performance using Meta/Facebook Business Suite.
CLIENT CONTENT HOST & PRODUCER
NEWSCHANNEL 5 NETWORK
april 2019 – october 2023
Nashville, Tennessee
• Co-hosted and produced ‘Music City Must,’ a quarterly primetime show that increased advertiser recognition and raised station revenue, making it the #1 show in its time period.
• Presented segments on Nashville’s #1 weekday lifestyle program, “Talk of the Town.”
• Collaborated with stakeholders to develop sales-sponsored content for on-location and studio productions.
• Managed commercial production from conceptualization to on-air presentation by working collaboratively with in-house teams and advertising partners.
• Designed and implemented the visual branding of paid sponsored segments with large-scale advertisers.
• Developed custom sales proposals and campaigns to meet client objectives, increasing brand recognition and engagement.
digital marketing specialist
komu 8 & mid-missouri cw
january 2018 – March 2018
columbia, missouri
• Produced, wrote, and edited commercials for station branding, news promotion, and commercial clients.
• Refreshed graphics package by designing cohesive newscast opens, program tags, and digital elements.
• Increased viewer conversion from 4:30 PM programming block to 5 PM news by implementing live news teases and topical snipes.
• Boosted Facebook following by 500 users per month through live streams, user discussions, and engaging videos.
• Optimized advertising efforts on digital and social platforms for better reach and engagement.
• Managed timely broadcast logs, compiled expense reports, and prepared digital analytic reports.
anchor, production assistant
KOMU 8 & MID-MISSOURI CW
MAY 2015 – AUGUST 2017
COLUMBIA, MISSOURI
• Successfully anchored morning newscasts and segments with strong on-air presence and authenticity.
• Wrote and proofread newscast scripts for accuracy and clarity.
• Operated production equipment during live broadcasts, ensuring smooth operations.
• Utilized video editing skills to create compelling storytelling and visuals that enhanced newscasts and segments.
GET IN TOUCH
Are you ready to elevate your business through impactful and authentic communication?
With experience in content creation, digital marketing, and client relations, I specialize in producing engaging videos, designing impactful graphics, and developing innovative promotional campaigns. Let’s collaborate to bring your vision to life. Message me today, and let’s create something extraordinary together!